14 LGBTQ+-Owned Brands to Stock Your Beauty Cabinet With

Boy Smells is a queer-owned lifestyle brand by cofounders and real-life partners Matthew Herman and David Kien. Each year, the brand releases a new candle for Pride — this year's is the Boy Smells Pride Rosalita ($39). Ten percent of the sale price is donated to The Trevor Project.

Partners and cofounders Matthew Malin and Andrew Goetz created Malin + Goetz in 2004. Now, the brand carries a variety of skin and body products, including the Botanical Deodourant ($22), a natural formula infused with coconut oil and plant extracts.

Noto Botanics, founded by Gloria Noto, is a gender-fluid beauty brand that gives back year-round with its Agender Oil ($56). Sales from the hair and body oil have generated over $25K for organisations like Planned Parenthood, LGBT Youth Centre, The Okra Project, The Herbal Mutual Aid Network (HMAN), Woman's Centre DTLA, Black Lives Matter, and more.

Cofounded by David J. Krause, Alder New York is a vegan skin and hair-care brand that creates uncomplicated, chic products for all people. For Pride Month, the brand is donating 10 percent of sales from the Limited Edition Cooling Mineral Hydro Mist ($28) to the Ali Forney Centre in New York City, which helps protect LGBTQ+ youth from the harms of homelessness.

Brad Mondo, professional hairstylist, beauty influencer, and entrepreneur, is the founder of XMondo Hair. The line carries a variety of shampoo, colour, and styling products, like the Wavetech Wave Foam ($27).

Zach Dishinger created Formula Z Cosmetics to inspire and empower everyone, no matter their gender, to play with makeup. The Dimond Gloss in Obsessed ($18) is one of the bestselling products and will coat your lips in a shimmery sheen.

Ben Van Handel, PhD, a stem-cell scientist and inflammageing researcher, cofounded the skin-care brand Heraux, which makes the Molecular Anti-Inflammageing Serum ($250).

We Are Fluide is a cosmetics brand that aims to make products for all people, no matter their skin tone or gender expression. In addition to serving as a platform to amplify queer voices, the brand makes great products, like the Fluide Lip Gloss ($12).

Nicolas Travis is the founder of the sophisticated skin-care brand Allies of Skin (as well as PSA Skin). The brand's mission is to be an ally of your skin, the planet, animals, and the LGBTQ+ community. The Molecular Silk Amino Hydrating Cleanser ($38), a top-rated cleanser by the brand, is suitable for all skin types and will help brighten and hydrate your complexion.

Wakse was cofounded by beauty-industry veteran Andrew Glass. The brand sells a variety of body-hair-removal products, like the Rose Gold Hard Wax Beans ($26).

Makeup artist Shirley Pinkson cofounded W3ll People, the cruelty-free cosmetics company that sells simple, no-makeup makeup staples. The Nudist Multi-Use Cream Stick ($24) acts as an instant touch-up for cheeks, eyes, and lips. It's available in three naturally flushed-looking colours and portable enough to throw in even the smallest going-out clutch.

According to Bob Macleod and Steve Byckiewicz, the couple behind Kiss My Face, the brand's secret ingredient is "love." The duo have been together for 40 years and founded an all-natural, mostly vegan skin-care line that's famous for sunscreens such as Kiss My Face Organics Purely Mineral Sunscreen Lotion 30 SPF ($12).

Freck Beauty, a fun and bold skin-care and cosmetics brand, is co-owned by Nasera Alayon, a queer graphic designer and the brand's director. Loved by editors and beauty influencers alike, the Freck Cheekslime ($22) is a gel-like blush formula, infused with plant collagen, that comes in five shades.

Volition Beauty is a queer-owned brand by Brandy Hoffman that crowdsources its formulas. The Volition Beauty Turmeric Brightening Polish ($38) is a superfood-packed scrub that helps hydrate and smooth uneven skin tone.