These Were This Year's Most Popular Fashion Brands

Published on 10 Dec 2018 at 19:30

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It seems every time we turn around, a new label is launching. Not that we're complaining: One of the best parts of fashion is the steady stream of newnesss to get excited about. That said, with so much to choose from it can be difficult for a brand to make its mark, which is what makes successful standout labels all the more impressive.

To celebrate another successful year of style, we took a look back at 2018 fashion and compiled a list of the collections that really had in-the-know girls going gaga. Some may already be in your closet, others you might just be getting familiar with, but all of the style brands ahead should be on your radar.

Rouje

Model Jeanne Damas' label Rouje has simplified French-girl dressing — and made it affordable. The brand's vintage-inspired knits as well as silky blouses and dresses are the stuff effortless It-girl style is made of. That's likely why Selena Gomez, Sienna Miller, Dakota Johnson, and more made the brand a 2018 must-know.

Ganni

This Danish brand was launched by a husband-and-wife duo in 2009 but in 2018 the label — and Scandi style as a whole — really hit its stride. Hailey Bieber, Beyonce, Dakota Johnson, and Lily Aldridge are all counted among its celeb fans, so suffice it to say, we can expect this ultrawearable contemporary brand to stick around for a while.

Miaou

New York-based punk-inspired label Miaou was literally born out of a thrift store purchase. Frustrated with the lack of options available for "real" women, designer Alexia Elkaim tailored a pair of vintage cropped jeans, which led to the launch of her celeb-loved line (Kaia Gerber, Selena Gomez, Kendall Jenner, Emily Ratajkowski, and Bella Hadid are all fans).

Carolina Santo Domingo

Carolina Santo Domingo, the brains behind Staud's cult-favourite Bissett Bag, launched her namesake brand on Moda Operandi in 2017. In 2018, she cemented her status as It-bag designer extraordinaire as styles like the Corallina Raffia Tote flew off the shelves.

Unravel Project

Founded by Ben Taverniti in 2015, Unravel Project became a celebrity staple this year. The brand became widely known for its reworked streetwear basics (think bombers and distressed knits), thanks in part to a pair of leather lace-up pants that were spotted on street-style stars, like Kendall and Kylie Jenner, Kim Kardashian, and Miranda Kerr.

GCDS

Launched by Giuliano Calza in 2015, GCDS emerged as a streetwear power player in 2018, counting celebrities, models, and influencers among its fan base (the Fall 2018 ad campaign starred Kali Uchis and Fetty Wap). The brand also recently launched beauty on its website, featuring lipsticks with names like Hype and Marijuana 4:20.

Sies Marjan

Sies Marjan debuted at New York fashion week in 2016. Creative colour play is the brand's calling card, one that's attracted the likes of street style stars and fashion-forward celebs.

Orseund Iris

New York-based label Orseund Iris rose to the top of the must-follow list in 2018. The seasonless collection offers sexy staple items with a twist, like knit tops with exposed bra cup details. It's an influencer's dream, hence why Kylie Jenner, Olivia Culpo, and Emily Ratajkowski have all sported the brand.

I.Am.Gia

Australian designer Alana Pallister's label I.Am.Gia is a favourite among models and celebrities. The clothing label is not only one of the rising stars of 2018's sexy streetwear obsesssion, it's also affordable, so dressing like Kylie Jenner just got a whole lot more accessible.