31 Amazon Prime Day Deals You Can Shop Right Now

Amazon and Photo Illustration: Becky Jiras
Amazon and Photo Illustration: Becky Jiras
While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review Guidelines here.

Amazon Prime Day 2023 is finally here and our shopping-obsessed hearts just can't contain our excitement. Happening now through tomorrow, July 12, shoppers can take advantage of Amazon's biggest deals of the season, which span across all major categories and feature some of the retailer's lowest prices of the entire year (yep, even better than Black Friday!).

From fashion deals and discounts on top-rated beauty products to savings on coveted tech essentials, editor-loved wellness products, and trendy home essentials from some of today's biggest brands, the deals are truly endless — meaning you're bound to find something to shop, love, and save on from the can't-miss sales event.

With such a wide variety of deals, it can be difficult knowing where to even start your spree, especially considering Amazon's large inventory of products. To help you separate the good deals from the truly great ones, we curated a guide to the best Prime Day 1 deals that you can shop right now, with standout finds coming from brands like Levi's, Casper, Samsung, Revlon, and more. Some of these are lightning deals — which means they'll only be on sale for a limited time — while others are reserved specifically for Prime Day 1; and naturally, are also bound to sell out fast.

With all this in mind, we recommend getting settled in with your laptop and having your credit card at the ready — you'll want to scoop up these can't-miss deals from Prime Day 1 while you still can.

Looking for something specific? Browse through our categories ahead.

  • Best Prime Day 1 Deals on Bestsellers
  • Best Prime Day 1 Beauty Deals
  • Best Prime Day 1 Home Deals
  • Best Prime Day 1 Fashion Deals
  • Best Prime Day 1 Kitchen Deals
  • Best Prime Day 1 Wellness Deals
  • Best Prime Day 1 Tech Deals
Best Deals on Bestsellers
amazon.com

Best Deals on Bestsellers

Laneige Lip Sleeping Mask ($17, originally $24)

Tackle dry lips at the source with the ultra-nourishing Laneige Lip Sleeping Mask. The yummy formula is infused with ingredients that are designed to hydrate lips, all while providing them with a plumper and fuller look. While the berry flavour is one of our favourites, one POPSUGAR editor tested out the brand's newest flavours and revealed her love for them in this review of the Laneige Lip Sleeping Mask.

amazon.com

Calvin Klein Modern Cotton Unlined Wireless Bralette ($20, originally $30)

Calvin Klein is one of our favourite destinations for shopping out new intimates, and this style is one of the brand's bestsellers — with over 19,000 reviews to support its popularity. The lightweight layer is designed for all types of cup sizes and shapes, as it's made from a stretchy cotton material that's supportive yet still breathable. You can wear this around the house as a bra for lounging or throw it on as a sports bra for your next gym session.

amazon.com

Vital Proteins Collagen Peptides Powder ($19, originally $27)

Collagen is said to provide a number of health benefits, especially when regularly incorporated into your diet. Perhaps that's why athletes and wellness gurus alike can't seem to get enough of this collagen peptides powder from Vital Proteins. The formula is easy to add into drinks like water or tea, plus it provides a number of skin- and hair-boosting benefits.

amazon.com

HiLife Portable Clothing Steamer ($28, originally $37)

If you hate dealing with wrinkled clothes (especially when you travel), then this portable steamer will ensure your outfits look good as new, regardless of where you go. One editor detailed her experience with the cleaner — even claiming she said "goodbye to wrinkled clothes forever" — in this review of the HiLife Portable Clothing Steamer.

Best Beauty Deals
amazon.com

Best Beauty Deals

L'Oréal Paris Makeup Telescopic Original Lengthening Mascara ($8, originally $13)

Elevate the look (and feel) of your eyelashes from home with the help of this lengthening L'Oreal mascara. With more than 39,000 rave reviews on Amazon's site, this cult-favourite beauty essential is said to transform your eyelashes with a more volumized look thanks to its flexible wand applicator and smudge-proof solution.

amazon.com

Bioderma Atoderm Shower Oil ($24, originally $30)

Summer is the peak season for dry and irritated skin, which is why it's so important to have gentle and nourishing products incorporated into your daily beauty regimen — just like this Bioderma Atoderm Shower Oil. The silky cleanser is designed to soothe itchy skin or rough patches at the source, and it's recommended that you use it once or twice a day for best results.

amazon.com

Foreo Luna 3 Facial Cleansing Brush ($110, originally $219)

Sift through any beauty aficionado's skin-care bag and you're bound to find this facial cleansing brush. The top-rated tool features gentle bristles that help to exfoliate the skin and better work in products like facial cleansers, serums, and more. The cult-favourite beauty tool is available to shop in multiple colours, though this light blue shade is definitely our favourite.

Best Home Deals
amazon.com

Best Home Deals

Google Nest Thermostat ($85, originally $130)

This smart thermostat provides an easy solution for streamlining your living setup and keeping all rooms of your home aligned in temperature. The Energy Star-certified model from Google is especially popular right now because it features built-in WiFi capabilities that allow users to control the temperature right from their cell phone or smart device, as well as connect it to other voice-activated tools like Amazon Alexa.

amazon.com

Casper Original Pillow ($82, originally $117)

You can't put a price on a good night's rest, but this microfibre pillow from Casper is said to be the ultimate solution to enjoying a better night of sleep — at least according to reviewers and POPSUGAR editors alike. With a built-in gusset that acts as a backbone for the pillow, this bedding essential is great for those with neck pain who are looking for something that'll improve their alignment. Read more about the internet's favourite pillow in our review of the Casper Original Pillow.

amazon.com

Sunbeam Heating Pad ($35, originally $40)

While the idea of buying a heating pad in the thick of summer might feel a little counterproductive, rest assured you'll be so glad you bought this bestselling home essential come fall — especially now that it's currently on sale. The cosy accessory comes features warming capabilities that help to provide immediate relief from lingering aches or body pains, too.

amazon.com

Ember Temperature Control Smart Mug 2 ($126, originally $180)

With this temperature-controlled smart mug, you'll never again have to worry about your coffee getting cold again — well, at least not as quickly. The unique smart gadget features warming capabilities via the mug's stand, which ensure your coffee or tea can maintain the perfect, heated temperature even long after you've brewed it.

amazon.com

LEVOIT Air Purifiers ($63, originally $90)

According to the brand, this air purifier can clean 161 square feet of space and with a quiet motor that's so minimal, you'll barely hear it running at all — making it the perfect air purifier for those who work from home or are light sleepers. You also can't beat the price of this compact but mighty, HEPA filtration air purifier.

amazon.com

iRobot Roomba i4+ EVO (4552) Self Emptying Robot Vacuum ($490, originally $600)

Cleaning your home doesn't have to be a chore so long as you have this iRobot Roomba Vacuum in tow. The smart model has bluetooth capabilities which allow you to sync it to your phone and control it solely from your smart device. The product can move seamlessly (and according to reviewers, quietly) throughout your space, sucking up dirt and dust in even the most hard-to-reach corners.

amazon.com

Tuft & Needle Mint Hybrid Queen Mattress ($1,455, originally $1,995)

If you've been vying for a better night's rest, this Tuft & Needle Mint Hybrid Mattress might just be your best bet for improving your quality of sleep this summer. Unlike traditional mattresses, this model boasts a hybrid design that combines the plushness of a memory foam with the support of a classic spring mattress. Plus, it's even POPSUGAR editor-approved — just read our review of the Tuft & Needle Mint Hybrid Mattress to learn more.

amazon.com

Mangopop Halter Neck Sleeveless Bodysuit ($15, originally $38)

Build out your dream investment wardrobe with the help of this flattering bodysuit. The piece boasts more than 2,000 reviews on the retailer's site, with shoppers raving about everything from the style's flattering fit to its breathable design and more. It's chic enough to pair with anything in your closet — from high-waisted jeans to leggings. For the full product details, read our review of Mangopop bodysuits.

amazon.com

Sojos Aviator Polarized Sunglasses ($13, originally $20)

When it comes to classic fashion staples, we've found that you can never go wrong with a pair of aviator sunglasses. These frames from Sojos not only boast a universally flattering fit that's designed to look good on everyone, but they're also designed with polarized lenses which help to protect the eyes from harmful UV rays — making them a perfect buy for summer.

amazon.com

Levi's Ribcage Straight Ankle Jeans ($37, originally $70)

Looking for an excuse to update your jean collection? We recommend investing in a pair from Levi's, especially since the brand is known for making some of the most high-quality denim on the market — even better, without a high-end price tag to match. These figure-flattering ankle jeans are bestsellers that seamlessly blend a modern design with a more retro silhouette. What's not to love?

amazon.com

Adidas Ultraboost 22 Running Shoe ($90, originally $190)

Adidas sneakers are rarely on sale — especially styles as popular as this one — but for a limited time, shoppers can get the shoes for $100 off through Prime Day 2023. It comes in over 15 colorways, so you're bound to find a pair that'll be a perfect match for your style or athletic wardrobe.

Best Fashion Deals
amazon.com

Best Fashion Deals

Cupshe One-Piece Swimsuit ($33, originally $45)

Refresh your swimwear drawer with a new and unique style like this scalloped one-piece swimsuit from Cupshe. This suit is equal parts stylish and practical, particularly for those with larger busts as it comes with removable cups and has adjustable straps. The midriff cutout is so darling, too.

Best Kitchen Deals
amazon.com

Best Kitchen Deals

KitchenAid Classic Mixing Bowls ($15, originally $35)

As any baker or avid kitchen enthusiast will tell you, you simply can never have too many mixing bowls — especially when they're as chic as this set from KitchenAid and (best of all) on sale, too. The bowls are available to shop in various sets, so you can buy the pairing that's best suited to your kitchen needs. The mint green colouring also feels so fresh for summer.

amazon.com

Amazon Basics Enameled Cast Iron Dutch Oven ($36, originally $51)

No kitchen is complete without a dutch oven cooker, and this model is truly the perfect dupe for some of the more luxe versions on the market. Unlike other dutch oven variations, this cast iron tool boasts practical side handles and a lid, which make transporting the cookware around the kitchen that much easier. Plus, according to reviewers, the cookware is perfect for whipping up a variety of dishes, from casseroles to stews and more.

Best Wellness Deals
amazon.com

Best Wellness Deals

Renpho Smart Scale ($18, originally $35)

With more than 297,000 reviews, this wellness tool is a true must-have. The scale is a great buy for health geeks and fitness enthusiasts alike as it comes with access to the Renpho smart app, which can be synced up with other wellness apps like Google Fit, the Fitbit app, and more, helping you to achieve more streamlined fitness tracking.

amazon.com

BalanceFrom Go Fit High Density Treadmill Exercise Bike Equipment Mat ($23, originally $27)

If you prefer to enjoy your workout at home, you can feel good about investing in heavy-duty fitness equipment thanks to this exercise bike mat. The dense product is designed to go underneath heavier workout equipment, that way you won't have to worry about scuffing up or damageing floors.

amazon.com

Mzoo Sleep Eye Mask ($17, originally $30)

Struggling to get a good night's rest? This unique sleeping mask is made from a memory foam material that's designed to contour to your eyes and face, allowing you to enjoy a full night's rest without the discomfort of an ill-fitting eye mask. Plus, it's made from a dense material that has blackout capabilities, so you'll be able to sleep long into the morning.

amazon.com

Etekcity Foot Massager ($110, originally $130)

Believe it or not, you can enjoy a spa-like foot massage from the comfort of your home with this bestselling model from Amazon. The foot massager provides targeted relief to pressure points on your feet and ankles, all while helping to increase blood circulation and provide relief from any lingering pains.

Best Tech Deals
amazon.com

Best Tech Deals

iWALK Small Portable Charger Power Bank ($28, originally $40)

Whether you're commuting to work, embarking on a big road trip, or just constantly using up your phone's battery, this cool power bank will ensure your phone stays charged even while you're on the go.

amazon.com

Marshall Emberton Bluetooth Portable Speaker ($200, originally $380)

This Bluetooth-compatible speaker is bound to make any backyard party or get-together that much more fun. While the portable speaker boasts a nostalgic design, it's equipped with plenty of advanced capabilities that allow users to blast their favourite music on the go — and with crystal clear sound quality, no less. POPSUGAR editors are notoriously big fans of Marshall's speakers; just read our review of the Marshall Stanmore III Speaker to see why.

amazon.com

Samsung 55-Inch Class QLED 4K The Frame TV ($988, originally $1,498)

With Samsung's internet-loved Frame TV, you can enjoy the benefits of a high-quality television without having to sacrifice on your space's design style. Unlike other models, the Frame TV can disguise itself as art when you're not using it, that way it can blend into a room rather than feel like an eyesore in it. One POPSUGAR editor even said the smart TV was "worth the hype" in our review of the Samsung Frame TV.

amazon.com

Soundcore by Anker Life Q30 Hybrid Active Noise Cancelling Headphones ($60, originally $86)

With these bestselling noise-cancelling headphones, you can tune out the world around you and focus in more clearly on your favourite tunes — whether you're travelling, commuting to work, or just on the go. Reviewers rave about these headphones for their affordability, clear sound quality, and supremely comfortable fit.

amazon.com

Apple Watch Series 8 [GPS 41mm] Smart Watch ($280, originally $399)

If you've yet to invest in an Apple Watch of your own, consider Prime Day 2023 your sign to finally add the tech essential to your digital shopping cart. This particular model is on sale for the event, and boasts a number of cool bluetooth capabilities that allow you to seamlessly streamline your life — with the ability to track your fitness goals, answer phone calls, and more.