Skip to main content
Popsugar UK
Go to Navigation
Ouai
Beauty
12 Dec 2023
This At-Home Hair Gloss Delivers Glass-Like Shine
As someone who primarily relies on heat styling, I've noticed that my ends are getting a bit rougher than I'd love and the shine in my hair has been fading away, leaving me with a dull, lackluster finish.
Beauty
1 Feb 2022
This Detox Shampoo Refreshed My Roots Without Drying Out My Scalp
As someone whose scalp goes through the wringer during the wintertime, clarifying shampoos have always been on my radar.
Beauty
19 Oct 2021
The Hidden Beauty Detail You Might Have Missed in the Season 3 Premiere of Succession
If you watched the season three premiere of HBO's Succession on Sunday, you probably missed the quick cameo from one of our favourite hair-care brands.
Beauty
9 Aug 2021
No Ouai: Ouai and Byredo Are Back With Another Beautiful-Smelling Hair Product Collab
What's better than two sensational beauty brands teaming up for a collaboration?
Beauty
1 Sep 2020
The New Ouai x Byredo Dry Shampoo May Just Be the Best-Smelling Hair Product I've Ever Used
We love when two of our all-time favourite brands collaborate, and 2020 has (surprisingly) provided us with several truly exciting beauty and fashion partnerships.
Beauty
10 Apr 2020
Hairstylist Jen Atkin Just Dropped New and Improved (and Refillable) Ouai Shampoos and Conditioners
In an attempt to stay positive, I'm looking at being in lockdown as an opportunity for those of us who need it to give our hair a much-needed break.
Beauty
19 Jul 2019
Jen Atkin Just Relaunched Her Ouai Fragrances and They're Here For Good
Hairstylist and beauty entrepeneur Jen Atkin's highly coveted, chic-as-hell fragrances are back in the UK — and this time they're here for good.
Beauty
27 Apr 2018
Jen Atkin's Beach Wave Hack Is So Easy, You Won't Know What to Do With All the Extra Time
What if we told you that you could master those Pinterest-worthy beach waves with just a diffuser and a nifty time-saving hack?
Beauty
8 Apr 2018
Jen Atkin Told Us We're Shampooing Wrong, and We're Ouai on Board With This Trick
During a recent event to discover the new Ouai hair care products in the UK, Jen Atkin had a lot of tips to share, and everyone in the room listened like it was a matter of hair life or death.
Health
Nutrition
Mental Health
Sleep
Fitness
Workouts
Sports
Beauty
Skin Care
Nails
Hair
Makeup
Reviews
Balance
Relationships
Parenting
Financial Health
Inspire