About PS UK

PS UK creates content and experiences that speak to our audience as whole humans and help them live a more balanced and fulfilling life.

PS UK makes wellness more accessible through real-life stories, first-person perspectives, and expert-backed information. Our staff of journalists and subject-matter experts research, report, and produce articles, videos, and social content that help people feel good about their well-being choices, no matter what they are. Via our core verticals — Health, Fitness, Beauty and Balance, — we help our audience proceed with confidence.

PS UK — feel good about it.

Health and fitness are not one-size-fits-all.
We acknowledge the ways in which wellness intersects with all aspects of our audience's identities and realities, including unequal opportunities and access to healthcare and information.

Wellness should be accessible.
We're committed to making wellness inclusive and equitable, addressing financial well-being, mental health, identity, and other barriers that can affect anyone. We create inclusive, accessible spaces to explore life's most important topics.

PS promotes self-acceptance.
Our content is anti-diet, sex-positive, honest, inclusive, and accessible. We advocate for body acceptance and age acceptance; we do not sex shame, fat shame, or kink shame; and we are committed to breaking down stigmas and encouraging our audience to do the same.

We are radically honest.
We embrace the idea that there's no such thing as TMI. We embody positivity and straightforwardness across our content, from hype-checking the latest beauty treatments and fitness trends to curating the products and trends worth your time and money.

We are inclusive.
We are committed to elevating a diversity of voices and perspectives. We seek out representation in all ways: in our ideation, our imagery, the voices we feature, and the content we produce and distribute. We aim to foster community by celebrating the differences that make us who we are.

PS launched as POPSUGAR in 2005, when Lisa Sugar created a blog covering pop culture and celebrities. In 2006, Lisa and her husband, Brian Sugar, joined forces to turn her hobby into a media brand, based in San Francisco.

POPSUGAR was founded as a place where women could be unapologetic fans of pop culture, but the brand's reach quickly expanded into every corner of the women's lifestyle category, including a commerce business and branded products. PS has long dominated the fitness space as the No. 1 source for at-home video workouts on YouTube. In 2013, the brand launched in the UK as POPSUGAR UK.

Since early 2022, PS has been a part of Vox Media, the leading modern media company whose portfolio features nearly 20 popular and influential editorial properties, including New York Magazine, Vox, Eater, SB Nation, The Dodo, and The Verge.

In June 2024, POPSUGAR UK became PS UK and narrowed its focus to four core verticals: Health, Fitness, Beauty and Balance.

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Meet the PS staff.

All PS UK content adheres to rigorous journalistic standards. We create content that is factual, authoritative, backed by expertise, and responsibly reported. Our journalists, editors, writers, and producers research, report, and create articles, videos, and social media content that is thoroughly vetted and factual. All the information cited on PS UK is sourced from firsthand experience, interviews with experts, or reliable outside sources, including medical and scientific studies. We do our best to remain impartial and unbiased, and we disclose all potential conflicts of interest in accordance with Vox Media's Editorial Ethics & Guidelines.

Read more about our specific guidelines for health reporting and shopping and product coverage.

PS Fitness delivers research-backed information, workouts for every fitness level, and a steady stream of motivation to help our audience take the next step on their fitness journey, whatever that looks like for them.

PS Health acknowledges the barriers that impact people's health, and we believe that all bodies have a fundamental right to well-being, without stigma. We are anti-diet and pro-body neutrality, and we deeply respect our readers' bodily autonomy.

PS Beauty aims to inspire, inform, and empower our readers to reclaim their definition of beauty with transparent product reviews, expert-backed tips, and content that reflects the diversity of our audience.

PS Balance offers guidance for nurturing a life that's better balanced — emotionally, financially, and relationally — at work, at play, and at home.