Write For Us

PS UK makes wellness more accessible through real-life stories, first-person perspectives, and expert-backed advice. Our staff of journalists, freelancers, and subject-matter experts research, report, and produce articles, videos, and social content that help people feel good about their well-being choices, no matter what they are. Via our core verticals — Health, Fitness, Beauty and Balance — we help our audience proceed with confidence.

We are actively seeking pitches from journalists, writers, experts, and other contributors of all backgrounds, especially those whose voices are often underrepresented in media.

All accepted stories go through a collaborative editorial process, and all contributors are paid at competitive rates.

We're always looking for writers who share our mission to make wellness inclusive and equitable, including financial well-being and mental health. We acknowledge the very real barriers that impact people's health and fitness, from fatphobia to ableism to racism to financial hardship.

Our purpose is to promote diverse voices and perspectives not only through the people and stories we cover, but also through the writers we work with. We are looking for pitches that represent a diversity of viewpoints, identities, sexual orientations, and religions. Pitches should be translated for the beginner but still interesting to the expert. They should reflect body positivity, sex positivity, equality, the right to choose, and feminism in and out of the workplace. Your pitch should be inclusive of people of all sizes and ages.

Before pitching to the editors at PS UK, please read more about us, our health reporting, and our commerce guidelines and disclosures. You can find Vox Media's Editorial Ethics & Guidelines here.

Please keep these best practices in mind to make your pitches stand out:

Optimize the subject line of your email. For example: "PS UK Beauty Feature Pitch: Does the Hair Type Scale Create More Segregation Amid the Natural Hair Movement?" or "PS UK Health Personal Essay Pitch: Having Alpha-Gal Syndrome."

In the email, send a suggested headline, a short summary of your story pitch, your anticipated story structure and length, a timeline (when you think you can deliver a first draft, when you hope the piece will be published), and, if applicable, a list of your sources.

All pitches should also include a very short explanation of who you are and why you're the right person to cover this story. Include links to previously published pieces or your online portfolio, if available — but don't let not having previously published content stop you from pitching to PS.

Be specific with your pitches and ideas, instead of broad, and make sure we don't already have the story on the site. We're specifically looking for pieces that speak to a UK audience, so please bear that in mind.

Avoid sending your pitch to more than one editor or team, to prevent overlap and miscommunication.

Please send your pitches to the following email address and aim to only pitch your story once: ukpitches@popsugar.com

We appreciate all pitches, but unfortunately, due to the volume we receive, we're not able to respond to all of them. If you don't hear back about a pitch within 14 days, you can assume we're passing.

If we're interested in your pitch, we'll respond to your email to discuss compensation (and a kill fee, if applicable), word count, deadlines, and other expectations. Your assigning editor will aim to be as detailed as possible on what they are looking for from the piece to avoid surprises.

You'll receive an agreement and term sheet from Vox Media, our parent company, and typically be onboarded to Worksuite, the platform Vox Media uses to engage freelancers. That platform will also generate an invoice for you and show your payment status for all of your assignments with PS UK and any other Vox Media networks. All accepted stories are paid at competitive rates based on the scope and type of work.

The editing process varies from story to story and editor to editor, but you should be prepared for a collaborative process and at least one round of revisions. Multiple editors might look at your post as well during the editing process.

All submissions must be original content that you own the rights to and that hasn't been previously published. We expect our writers to carefully fact-check their stories and provide sources for all information.

Here are some topics our editors are looking to receive pitches on right now, as well as some of our favorite formats — this list is meant to be used as guidance; if your idea doesn't squarely fall under one of the categories below, it does not mean we don't want to hear about it or from you:

What we're looking for: Timely reactions or commentary on trending topics, especially as it pertains to body image, mental health, or chronic illnesses (e.g., Glimmers Are the Opposite of Triggers and Can Make Us Happier, Here's How to Find Them). Reported features and deep dives on new trends in wellness, from the latest mental health terms (hello, "soul gazing") to alternative treatments for conditions like depression or migraines. Expert-backed health explainers on common, trending, or underreported conditions. Critical commentary on nutrition trends.

What we don't currently need: Recaps of new studies or research with little commentary or POV. Straightforward aggregated news.

What we're looking for: Long-form reported features and opinion pieces on trending moments with a fitness slant, including key sports events like March Madness, the Olympics, the US Open, and more (e.g., "Why Are We Still Obsessed With Shrinking Ourselves When It Comes to Exercise?"). Interviews with athletes, celebrity trainers, and other leaders in the fitness industry. Expert-backed explainers on fitness trends (e.g., "After Watching "Challengers" I Tried Tennis For the First Time"). Interviews with exceptional British sportswomen with a story to tell (e.g., "Bianca Williams: 'I'm Living Proof That It's Possible to Be an Athlete and a Mum'")

What we don't currently need: Live event coverage. Straightforward aggregated news.

What we're looking for: Opinion pieces, hot takes, or observations on beauty moments in pop culture, including viral trends, celebrity news, and controversial topics (e.g., "I'm a Beauty Editor – Here's How I Discuss Skin Care With My 8-Year-Old Daughter"). Interviews with experts or commentary about behind-the-scenes hair, makeup, tattoo, or nail details in upcoming TV shows and movies. Deep dives, personal essays, and reported features on the intersection of beauty and other important topics: identity, community, sports, mental health, and more (e.g., "Happy to Be Gappy: Why I'm Keeping the Gap in My Front Tooth"). Interviews with celebrities, athletes, and tastemakers that center on beauty and have a strong, differentiated hook.

What we don't currently need: Seasonal trend reports. Product roundups. Live event coverage.

What we're looking for: Opinion pieces, deep dives, and hot takes (serious or humorous) on trending topics in culture, especially those related to sex, relationships, money, home, travel, parenting, and other lifestyle topics (e.g., "We Are Lady Parts: When It Comes to Muslim Women, Is Representation Enough?"). Personal essays about gender identity and sexuality, as well as relationships and sexual experiences that exist outside of what some may consider the norm. Reported features on lifestyle trends taking over social media and your group chats, like tenured friends.

What we don't currently need: Straightforward listicles and roundups with little added commentary or expert input. Aggregated news without our own take, angle, or added expertise.

By submitting a pitch to Vox Media, you acknowledge that your pitch may be similar or identical to content submitted by others or to materials developed by or on behalf of Vox Media, and that it shall have the right to use such other content or materials without any obligation to you. Neither the submission of your pitch nor Vox Media's review of it constitutes or creates an implied contract or other financial or confidential relationship between you and Vox Media. You shall have no right to compensation or reimbursement of any kind by Vox Media in connection with the submission of your pitch. If and when Vox Media elects to proceed and assign work to you based on your pitch, the terms of any such assignment shall be subject to a separate agreement between you and Vox Media. Vox Media has no obligation to review, keep, or return any materials you submit.